Here is a funny article that shows the silliness of just changing the names of things to make them sound nice. For example:
A Taliban spokesman reached in Pakistan said that the new phrasing was being implemented as a way of eliminating the negative associations triggered by more graphic terminology. "The term 'beheading' has a quasi-medieval undertone that we're trying to get away from," he explained. "The term 'cephalic attrition' brings the Taliban into the 21st century. It's not that we disapprove of beheadings; it's just that the word no longer meshes with the zeitgeist of the era. This is the same reason we have replaced the term 'jihad' with 'booka-bonga-bippo,' which has a more zesty, urban, youthful, 'now' feel. When you're recruiting teenagers to your movement, you don't want them to feel that going on jihad won't leave any time for youthful hijinks."