Racial Sensitivity for Walmart?

It's not what you think. Admittedly, I am white and may not be able to truly understand the issue from a minority perspective, but this is really taking things too far for me. This is retail - it's business. This really has nothing to do with race! But this is about as silly to me as telling teachers they will psychologically harm children by using red ink to grade papers. A few excerpts:
"The implication of the lowering of the price is that's devaluing the black doll," said Thelma Dye, the executive director of the Northside Center for Child Development, a Harlem, N.Y. organization founded by pioneering psychologists and segregation researchers Kenneth B. Clark and Marnie Phipps Clark.... Walmart could have decided "that it's really important that we as a company don't send a message that we value blackness less than whiteness," said Lisa Wade, an assistant sociology professor at Occidental College in Los Angeles and the founder of the blog Sociological Images.

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